Facebook purchasing companies to have engineers

In Facebook's offices in Madrid, billiards and table football no no nails in the walls to hang bikes.The look is quite elegant, in the economic heart of the capital.On the ground 18, in a small room, we see finally the blue ensign of a company that brings a flood of nearly 700 million people worldwide, including 15 in Spain."50% of these users access social network on a daily basis," said Christian Hernandez, director of International Business Development, Facebook, who has visited Madrid to intervene in Red Innova.

The company turned the focus of its initial strategy to attract users and then to the marks.The third key, now, are the developers.The technological factor is vital in Facebook, so much to think about acquisitions of companies to incorporate engineers."We did not consider acquisitions of vertical applications. If we undertake any purchase of companies is mainly to incorporate the best engineering talent," concludes Christian.

Your landing coincided with the recent news that the social network audience had experienced declines in the U.S., UK and Canada.Places where over 80% of Internet users is discharged from service.Hernandez believes that these data are not accurate.According to the internal tool for Facebook, users continue to grow."The best social network. We still need a little. The Mark Zuckerberg has said publicly he wants to reach 1,000 million worldwide. There are many countries where we continue to grow and get dumps in this mission," said Hernandez, account whose career was going through Google and Microsoft on similar charges.

A technological past that made ​​him live the collapse of the dot-com in the nineties.Perhaps it shows signs of skepticism about IPO, "I've seen it once. I went through that and until you see I will not believe."

Any figure is taken from Facebook is striking.With a total of 900 million pages and groups or events that result in 30,000 million pieces of content.Two hundred million people play in the social network and run small payments, either to pay their virtual farm or to improve the fictional restaurant.The company has its own currency that is evolving to the point of becoming the standard transaction within the service: Facebook Credits.

"Born as a virtual currency that users will make small transactions in the different games. It was easier with a single currency. Now brands offer more. A company promoted the premiere of the film and could pay to see it this way. Every day thousands of content are uploaded to the platform. Gradually, Credits Facebook is becoming a digital currency broader than initially thought, "he explains.The companies thus have the opportunity to create revenue from within the ecosystem.

Facebook could be seen as a country in itself, in which hundreds of companies operate."Amazon, for example, in the United States has built his shop with Facebook. Imagine being able to enter the site and learn about upcoming birthdays of your friends, or products that are identified as desired, through one I like. Ebay integrates it to facilitate group purchases automatically among friends. And all your circle of friends, reports on products purchased, "explains with enthusiasm.The possibilities surrounding the so-called social commerce are numerous.