Google buys leisure Zagat guides to integrate them into your browser and on their maps
The California company closed the operation after that in 2009 tried unsuccessfully to buy the site Yelp, which offers a similar service to Zagat.
Zagat guides have become a reference to the recommendations for finding entertainment in over 100 cities around the world.
The technology company Google announced Thursday the acquisition of U.S. firm Zagat , publisher of the famous entertainment guides that bear his name and whose valuations will integrate the results of the famous search engine. The California company closed the operation after in 2009 tried unsuccessfully to buy the site Yelp , which offers a similar service to Zagat and where consumers can comment and rate the various commercial establishments. "From now on, Zagat will be the cornerstone of our domestic supply," said Vice President division location services Google, Marissa Mayer , in a statement released by the company. Zagat will be the cornerstone of our offering local pocket guides Zaqat were created more than 32 years by Tim and Nina Zagat and have become a benchmark for the consumer when looking for recommendations for leisure activities in over 100 cities around the world. Google plans to integrate its services Zagat search and maps. Zagat's management went on sale the company in 2008 at the beginning of the economic crisis, for 200 million dollars, according to Techcrunch, but later rethought the operation. It is expected that the founders of the leisure guide is still with the company, according to The Wall Street Journal.
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