Emotion to Mobilize the Innovation Act

"The moment you fall in love a problem, you motivate yourself to finding a solution," said Rodrigo Saa, eClass Professor of Consumer Behavior, eClass during the recent seminar "Innovation for Growth."

Each day, the concept of "innovation" becomes stronger within the different companies, among the organizers encouraging, promoting and generating new ideas that are able to break paradigms, offering new services, which deliver additional value to customers as well as new revenue for the company. "If we want to innovate, we must know our audience in a classroom, living experiences. Understand their needs, their fears, their fears, and thus perceive their everyday problems. " Thus, to the extent that we can fall in love with a problem, we have the motivation to seek solutions. The skill lies in turning knowledge into actions that deliver value to others, says Rodrigo Saa, eClass teacher. In this sense, Rodrigo Saa says that we be clear about our focus and concentrate our ability and passion towards this maintaining a positive attitude that drives us on this journey. Meanwhile, Jorge Montt, says it is important to start observing and understanding customers, open position in the market with new allies, so that through a "co creation ", delivered innovative services that are valued by the customer. "The experience of moving from being a company that also carry gas to the multi-home offers, such as charging cell phones and paying bills, helped us to retain to our customers. This solved a problem for them was important, like having to leave their homes and businesses to make arrangements to go, spending time and money, "said Montt. It Montt emphasized the importance of testing and not be afraid of failure. "It is important to test projects and not stop when they do not face. Failure to innovate is a sign little bit. And as you get the first hit, it moves us to move forward, "said Jorge Montt, CEO of Gasco. eClass ABOUT BUSINESS Business eClass leading semi Business Education and Business Administration, issues diplomas and courses with certification and support of Business School of Universidad Adolfo Ibáñez. Through innovative blended learning methodology, eClass provides high levels of flexibility and efficiency, with more than 55,000 students and more than 200 companies have trained their staff .